Marketing

 

 

MARKETING YOUR HOME

Marketing is the most important task that must be done to generate interest in your home. First and foremost what buyers want to see online are good quality photos. But there is an art to this process and goes far beyond just putting up lots of photos of every corner of your home. The photos must be strategically taken to engender interest on the part of the buyers - such that they want to include your home on the list of homes that they want to see. The extremes on this are too few photos – some agents still only put up a single photo – and too many photos (including panoramic virtual tours). The question may come up about why too many photos? The end goal is to get buyers into your home by generating enough interest or curiosity - not giving the buyers every possible detail about your home. While virtual tours with panoramic images are thought to be effective selling solutions to the sellers – they actually can have a negative impact on delivering buyers into your home.   The buyers feel that they have already been to the home and will decide to cross it off of their list because they have been given too much information. This nuance is missed by most agents.

ONLINE PROPERTY TOUR

Once the proper photos and best description have been  created, an online property tour is created with ListingsMagic.com technology and then published to the largest possible audience. ListingsMagic has formed relationships with all the major real estate website portals and will publish your property tour to all of the destinations. The list includes all the websites mentioned above plus literally hundreds of others. This ensures that the maximum possible audience of potential buyers will be able to see that your home is for sale and will see it in its best possible light. You will get weekly reports that tell you just how many times the property tour was viewed and which website it was viewed on.

JUST LISTED FLYERS AND EMAIL BLAST

We will also send out Just Listed cards with your property’s information to the community informing them that your home is for sale. Many homes sell because someone in the community has a friend or relative moving in to the area and are keeping an eye out for that person. 

In addition, an email blast will be sent to roughly 8000 real estate professionals here in the area – from the foothills, to Boulder, to Colorado Springs. These agents have buyers and by letting them know that your home is available it increases the chances that these agents will bring their buyers to see your home.

END RESULT

It’s quite simple - the end result of this marketing and exposure is that your home will be viewed and seen by more potential buyers than ANY other agent is able to provide period.